Brand Identity

BF-Mockup_edited.jpg
BF-Mockups-01_edited.jpg

"Branding" isn't just a logo. It's how people think and feel about your business. A brand story creates the foundation, core values create structure, and the visual identity makes the first impression. I offer two tiers of Brand Identity Packages designed for those wanting to establish a cohesive visual presence for their business. 

The Brand Essentials

3-4 Weeks

Who it's for

If you are curious about branding and aren't sure where to start, you've come to the right place. The Brand Essentials package is for those wanting to set themselves up for brand consistency both mentally and visually. I will help you develop your brand values that will establish the foundation for a visual identity that resonates and builds trust with your audience.

What's included

  • a mood board that will guide the creative direction

  • branded color system

  • typography

  • logo suite with 4-6 variations for various applications

  • brand style guide in PDF format to maintain consistent, on-brand content

  • 2 rounds of revisions 

  • final deliverables in jpg, png and pdf formats

What to expect

1. Discovery Call

  • in depth branding call with Libra

  • branding questionnaire 

  • review your current branding

  • market review 

  • goal review for your new branding

  • outline your core values

2. Design

Based off of our deep dive discovery call, I will spend 2 weeks building out 2 brand directions for you to choose from - each including a mood board, logo variations, color and typography.

3. Review

I will present the 2 brand directions to you, explaining the strategy behind each and evaluating which will be the best fit for your brand moving forward.

4. Revise

2 revision rounds are included for the Brand Essentials - allowing you to request any adjustments on the branding we have created.

*additional revision rounds can be added on at an additional price

5. Deliver

Once your branding has been revised and refined, I will export and send you all of the final design files that you need in jpg, png and pdf formats in a shared google drive folder.

6. Implement

Before launch, I will review all of your files with you to make sure you are confident with using them in the proper formats for all applications. it's my job to make sure your branding experience is smooth and exciting!

The All-In-Brand Experience

5-7 Weeks

Who it's for

If you are wanting to have a one-and-done experience with your brand build that will cover all of the bases from print to digital applications, then the All-In-Brand package is the perfect fit. It includes the Brand Essentials package, plus a written brand story, fully custom website and stationary set of business cards, email signatures and postcard.

What's included

  • a mood board that will guide the creative direction

  • branded color system

  • typography

  • logo suite with 4-6 variations for various applications

  • brand style guide in PDF format to maintain consistent, on-brand content

  • 2 rounds of revisions 

  • final deliverables in jpg, png and pdf formats

 

PLUS

  • written brand story & key values to inspire the visual identity

  • fully customized website with up to 5 landing pages (additional pages can be added on)

  • stationary set (business cards, email signatures and postcard)

What to expect

1. Discovery Call

  • in depth branding call with Libra

  • branding/web questionnaire 

  • review your current branding

  • market review 

  • goal review for your new branding and website

  • outline your core values

  • establish a brand story

  • discuss what branded elements you will want to add

  • discuss the main focus, goals and landing pages for your website

2. Design

Based off of our deep dive discovery call, I will spend 2 weeks building out 2 brand directions for you to choose from - each including a mood board, logo variations, color and typography.

3. Review

I will present the 2 brand directions to you, explaining the strategy behind each and evaluating which will be the best fit for your brand moving forward.

4. Revise

2 revision rounds are included for the All-In-Brand - allowing you to request any adjustments on the branding we have created.

*additional revision rounds can be added on at an additional price

5. Deliver

Once your branding has been revised and refined, I will export and send you all of the final design files that you need in jpg, png and pdf formats in a shared google drive folder.

6. Web Build

Once your branding is complete, next comes the web build. I will go through a similar process like we did with your branding, providing a first-draft, revision rounds and final launch for your website.

7. Implement

Before launch, we will review all of your files and the backend of your website with you to make sure you are confident with your new brand experience. it's our job to make sure your brand transition is smooth and exciting!