Brand Identity

✸

Packaging Design

✸

Custom Illustration

✸

Brand Identity ✸ Packaging Design ✸ Custom Illustration ✸

Collage of vintage-inspired decor and signs, including 'Garden Room' sign, 'The Beverly Hills' sign, and a 'Malibu' neon sign, with interior and exterior photos of palm trees and mid-century modern furniture.
A digital device displaying various styles of a logo for 'Nessel Homes' on a brown background, with a stylus pen positioned on the right side of the screen.
Nessel Homes logo with light blue brick pattern background.

Your business should be a visual experience

Screenshot of a social media comment praising Ashley for her work and branding skills.

I design visual identities that support growing businesses

  • Look professional with a system of logos, colors, typography, and imagery

  • Stop the guesswork of designing visuals to market your business

  • Easily design marketing materials your services and/or products

  • Feel confident and aligned with how your brand is represented

Desk workspace with a computer monitor, keyboard, eye glasses, notebook, pens, a coffee cup, and a potted plant on a white desk.

I create visuals aligned with your brand purpose

✔ I understand your business values, target market, and goals for your branding

✔ Show you how imagery, color, and typography connect emotionally with your audience

✔ Create a memorable logo system for a strong first impression

✔ Design branded visuals that stand out above your competitors

✔ Collaborate with you for feedback along the way

A visual system gives you direction

Minimalist desk setup with a black laptop displaying three logo designs, a beige coffee mug, a white desk lamp, and an open notebook on a light wooden table against a plain white wall.

The Identity Essentials | 2 weeks

The North Star

Think of the North Star of your business as a visual design system that builds recognition with your audience. I focus on creative direction, sketching, and rendering a custom logo suite, color system, typography and a brand guide that aligns with your business values and target market. This will give you the essentials of a visual identity, allowing you to expand in the future.

  • New businesses wanting to start with something simple to visually represent their brand.

  • • In depth questionnaire

    • Creative direction

    • Basic logo suite

    • Color palette

    • Typography suite

    • 10 page brand guide

A smiling woman with long blonde hair sitting on a brown sofa with orange and green throw pillows, in a cozy room with a decorative mirror, hanging lights, and a chandelier, reflected on a glass table.

Whether you want to start simple or dive deep into your brand’s visuals - I provide guidance and collaboration throughout the creative process to make sure we create something impactful.

A visual identity gives you clarity

A collection of branding and promotional materials for August Moon, including a black-and-white photo of a woman in a yoga pose at the beach, a white brochure, a dark gray envelope, business cards, dried flowers, a small pinkish gemstone, and a hexagonal copper container on a beige background.

Visual Identity Experience | 1 month

The Constellation

The Brand Constellation is an expansion of The North Star. Visual identity creates an emotional connection beyond your business's goods and services. You will receive a full logo suite, color system, typography, patterns, icons and social media templates. With these tools, you can visually represent and market your business with clarity and confidence!

  • Businesses that are ready to lock in a strong visual system for their brand so they can expand their reach with consistency, building recognition with their audience.

  • • In depth questionnaire

    • Creative direction

    • Extended logo suite

    • Color palette

    • Typography suite

    • 5 Brand icons

    • Pattern design

    • 5 Social media templates

    • 20 page brand guide

Various branding materials for 'Aloha Maui', including brochures, business cards, and two smartphones displaying the brand's website or app.

Create more- book a VIP Day!

Brochures, postcards, business cards, you name it- my VIP days are great if you’re looking to create assets in a quick and collaborative way.

At a flat rate of $480, I will be your personal designer for 5 hours. There are 3 calls included, endless revisions, no limits on what we can create, and final files sent to you at the end of the day in a shared google drive folder!

If you have an established visual identity, know exactly what assets you need for your business, and are ready to jump into things, book a VIP with me.

Kind words from inspiring clients

  • Ashley's work was nothing short of stunning! She listened to what I was looking for with out logo and brand kit, and delivered beautiful, on-brand work that spoke to exactly what I wanted. Her suggestions and implementation went above and beyond.

    Lauren | Lapa’au Farm

  • Abolutely loved working with you Ashley! I swear everything started clicking for me after my rebrand, and that's big credit to you who gave me a cohesive vision for my branding! I'll always recommend you to anyone who asks!

    Adrienne | Hi Bucky Handmade

  • I highly recommend Ashley for your design and branding needs. She was recommended to me and I hired her to create my logo, website, and social media and presentation templates. I was not disappointed. The results are fantastic. She was professional, reliable, and creative, and pleasant to work with. I had a rough idea of the look and vision of what I wanted, and she asked the right questions to understand my needs to deliver the final product with exceptional quality.

    Lisa | Speaktopia

  • Ashley has that mix of a very creative mind and professionalism that is hard to find. We really enjoyed working with her. The branding she came up with was everything we’d hoped for and more and we look forward to working with her again.

    Kristen | Birth Halo

  • WOW! This looks so amazing, Ashley! You really nailed exactly what I was looking for! I absolutely love this style and the visual icons hit the essence of the book perfectly. Thank you for putting this together! I literally gasped when I opened this, it's so amazing!

    Amy | Six-Figure Freelance Writer

  • Ashley is a joy to work with. She has an exquisite imagination and she effortlessly refines her artistic vision into your company's mission. Her work is thoughtful, smart, and creative. She is clear, professional, and a generous collaborator. Given that the process with Ashley was seamless and fruitful - I would wholeheartedly recommend her to anyone!

    Elana | The Subtle Grand

  • Ashley is nothing short of a miracle worker. She created a custom journal for my company infusing magic, fine art, conscious design, and beauty. I recommend her to everyone for all graphic and all design work. She is truly a gem and my brand has really benefited from her high level of creativity, custom work, care. 100 stars.

    Alice | The Radiant Reboot Journal

A young woman with long wavy blonde hair sitting on a brown sofa with orange and green pillows, smiling and looking to her right, in a cozy, stylish interior with a mirror and warm lighting.

Meet your designer

Hey, I’m Ashley! Thank you for stopping by Libra Collective. It has always been my passion to build a business from my talents and expertise. Working with like-minded individuals re-inspires me, making me remember why I started this business in the first place.

My passion aligns with creating solutions for new projects, new products, and new creative directions. When you work with me, I make it my priority to inspire you through design. Your vision is mine!

Sound like we would make a great team? Reach out! Let’s get ideas flowing.

  • A book titled 'Six-Figure Freelance Writer' by Amy Suto stands on a table, with a beige textured vase containing dried plant stems beside it, against a plain wall background.

  • A cardboard box titled "A Holistic New Parent Deck" with illustrations of a family sitting on clouds, surrounded by educational cards with baby-related images and information.

  • A stack of four books titled "One Bad Asian" by Phillip Lin, with a beige cover featuring photos of travel and gadgets.

  • A flat lay of ALOHI MAUI skincare products and branding materials, including two smartphones displaying the brand's website, a drawstring cloth bag with logo, a business card for Joelle Lambiotte du Lac, and promotional images of ocean and island scenery, all set against a green background.

  • Logo for Gold Poppy Candle Co. with orange poppy flowers in the background.

  • A tarot card deck titled 'Divine Intuition Oracle' with a book cover showing a meditating woman on cloud, surrounded by flowers, and a spread of oracle cards, one featuring a tiger with a moon and rainbow, and another with a rainbow and cloud.

  • A man in black attire swinging a golf club on a golf course with trees and power lines in the background. The image features the text "Golfy" and "Golfy" across it.

  • Close-up of a vintage stereo or radio with a wooden casing, featuring a brand logo that reads "HI BUCKY handmade" with decorative floral and wavy line elements.

portfolio

My Creative Process

I’m the kind of creative that likes to guide and inspire my clients! I love creating things that you feel aligned with, and that gives you a sense of inspiration when our project comes to a close. Here’s a glimpse into what it’s like to work with me.

  • Once you onboard with me, the fun starts! You will receive a questionnaire that asks you all of the detailed questions I need to understand your vision before I get started.

    Then we will collaborate on a Pinterest board to get some ideas in the works! I love this part where we get to connect and create a foundation of inspiration. It’s a full realignment with what your vision is and how I can make it happen! It’s important to me that we are on the same page as far as creative direction goes. I want you to be excited! Once you approve, I will dive into the design phase.

  • The design phase is where I get to have fun! I will probably re-read your questionnaire and look at our Pinterest board 30 times to make sure I’m aligned with your vision! No joke, I want to make sure that what I’m creating for you will light you up. This phase usually takes 1-2 weeks for me to concept, render and design the first round for review.

    I will send you a PDF showcasing your project and deliverables. This is also an opportunity for you to share feedback if there are any needed changes. I will apply those revisions, and send to you again for review.

  • Once everything is approved and the final payment is made, I will export the final files and share a folder via google drive that will have all of your organized files ready for immediate use. I also provide a “final files” resource list that explains all of the file types for you!

    Part of my offboarding process is making sure you have full clarity on how to use what we created together! Depending on what project we work on, you may have a brand guide that explains a lot of that. But if not, I am available to answer any questions you have, forever. :)

A stylized, jagged star shape in brown color.

FAQs

  • Let’s jump on a call! Even if you’re not sure what you need or don’t understand our services completely, I’m always happy to walk you through our offerings and brainstorm how I can help you in your business.

  • Every project is different. From your project start date, we could be looking at 2-8 weeks depending on the project scope and final deliverables.

  • 50% of your project total is due upfront before I begin the design process. The remaining payments are due in 1-2 installments throughout the duration of the project. All payments are due in full before the final files are delivered.

  • My projects consist of 3 phases. Realign, design and revise, and deliver. Throughout the project, I will provide updates on my progress, and ask you any questions I may have. I am very communicative and want you to feel up-to-date every step of the way!

  • Yes! I have a consistent project schedule, so booking with me ahead of time is always recommended. You can book as early as 2 months out. 50% of the project total is required to lock in your start date.

  • My price points reflect the time and effort that it takes to properly execute high-quality work, but I am happy to scale back the scope of work to modify the price if possible to fit your budget.

Let’s make stars align.

Ready to let me take the creative lead?

If you’re interested in working together but aren’t sure exactly what you need, I’m here to figure it out with you. The discovery calls are perfect for brainstorming how I can help you in your business. For all other questions, email ashley@libracollective.com.