Brand Identity

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Packaging Design

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Custom Illustration

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Brand Identity ✸ Packaging Design ✸ Custom Illustration ✸

A woman sitting at a table, drawing a design on a tablet that says 'BLOOM' with a flower illustration.

My design process takes you from where you are, to where you want to be.

I know you are passionate about what you do. But how aligned do you feel with representing your business with the branding you currently have? My guess is that it could be better - for your business and for you.

A copy of the book titled 'Six-Figure Freelance Writer' by Amy Suto is standing upright on a stack of three identical books with the same title and author, placed on a white surface against a curtain background.

My gift to you: creative clarity.

  • Understand what visual elements to use for your business so you can reach your audience with ease.

  • Give your products the representation they deserve with custom packaging designed to stand out.

  • Start selling merchandise tailored to your brand with custom illustrations that tell a story.

A social media comment praising Ashley for her branding work, expressing love and gratitude.
A paragraph of text praising Ashley for her work on a brand logo and brand kit, highlighting her suggestions, implementation, and positive impact on the project.
Collection of branding materials for Hi Bucky Handmade, including logo designs, color palettes, typography samples, packaging images, and fabric patterns displayed on a dark background.

Your BRAND is the foundation.

Brand Essentials

$1800 | 2-3 day intensive

Think of the essentials as the “North Star” of your business, consisting of the basic visual assets: logo, color, typography, and brand guidelines. With these deliverables, you will have the tools to market your business with visuals that align with your values and target market.

Need something else? Scroll below to find out how you can customize your brand identity project.

  • Businesses that are ready to lock in a strong creative direction for their brand on a fast-paced timeline.

  • • 1 primary logo

    • 1 logo variation

    • Color palette

    • Typography

    • PDF visual guidelines

Collection of marketing materials, including a brochure with an aerial beach photo, a green and white flyer, a black and white card, two smartphones displaying the 'Aloha Maui' app, and a black envelope, all arranged on a beige surface.

Customize your brand experience with other materials.

Branded materials (aka collateral) are used in a variety of ways to market your business. Wether it’s social media templates, a brochure, or a business card, I design these materials to showcase your brand beautifully and consistently however it is represented.

Digital

  • social templates

  • presentation templates

  • newsletter

  • social icons

  • GIFs

  • pattern design

Print

  • business card

  • postcard

  • mailer insert

  • folded brochure

  • stickers

  • letterhead

Tablet on a wooden surface displaying an illustration of a woman's portrait with the text 'Never Failté' and various cannabis-themed drawings including a leaf, a bud, and a joint, with a white stylus beside it.

Package Design

Packaging design projects are custom to each product and market. Whether you are an established business or just starting out - I will work with you to discuss your vision, target market, and desired materials for stand-out packaging.

  • • Overview of your target market

    • Initial concept sketches for design exploration

    • Mood board to establish creative direction

    • Rendered designs as flat previews

    • Rendered designs as mockups

    • 2 rounds of revisions

  • Inserts: thank you cards, about card, discount card, informational card, bifold or trifold insert

    Tags + labels: hangtag, backing cards, bottle label, box label, seal label

    Outer packaging: basic box design, custom box design, large shopping bags, gift bags, mailer box

    Other details: tissue paper, custom branded envelope, wrapping paper, small wrapping sticker, branded tape

Two beige paper tags with string ties, printed with the logo and product information for Gold Poppy Candle Co., featuring a candle illustration, flowers, and text about beeswax candles.

Custom Illustration

I offer various illustration styles ranging from hand-drawn, graphic, and realistic. Through illustration, you can represent ideas, convey messages and add visual storytelling to everything from packaging, social media, print, and web.

  • • Mood board to establish creative direction

    • Initial concept sketches for exploration

    • Rendered files in PDF format for review

    • 2 rounds of revisions

  • Digital output: web illustrations, social highlight icons, social illustrated posts, GIFs)

    Physical output: apparel design, merch design (sticker, greeting cards, patches, pins), illustrated packaging, editorial illustration

Screenshot of a positive review praising Ashley for a style and visual icons, expressing excitement and gratitude.
Screenshot of a heartfelt thank you message expressing gratitude for receiving items, praising their perfection, and appreciating the kindness of including extras.
A handwritten letter expressing gratitude and admiration.
A young woman with long wavy blonde hair, wearing a light denim jacket and beige pants, sitting on a brown sofa with two brown and olive green pillows in a cozy, well-lit living room. She is smiling and looking to her left with a mirror reflecting her image, chandelier, and part of the room behind her.

Meet your designer.

Hey I’m Ashley! Thank you for stopping by Libra Collective. It has always been my passion to build a business from my talents and expertise. Working with likeminded individuals re-inspires me, making me remember why I started this business in the first place.

My passion aligns with creating solutions for new projects, new products, new creative directions. When you work with me, I make it my priority to inspire you through design. Your vision is mine!

If you’re interested in working together but aren’t sure exactly what you need, I’m here to figure it out with you. Our discovery calls are perfect for brainstorming how I can help you in your business. For all other questions, email ashley@libracollective.com.

  • Book titled 'Six-Figure Freelance Writer' by Amy Suto, placed standing on a surface with a beige textured wall background, adjacent to a white vase with dried palm leaves, and a small stack of similar books.

  • A book titled 'A Holistic New Parent Deck' is placed among various informational cards with illustrations related to parenting and childbirth, featuring images of horses and health tips.

  • Three copies of a book titled "One Bad Asian" by Phillip Lin with a cover image of a woman with Asian features, surrounded by electronic devices, against a beige background.

  • A collection of skincare and branding items from ALOHI MAUI, including two smartphones displaying the brand's website, a business card of Joelle Lambiotte du Lac, a drawstring pouch with the ALOHI MAUI logo, and ALOHI MAUI branding materials with ocean images, set against a green background.

  • Close-up of orange poppy flowers with the text 'GOLD POPPY CANDLE CO.' overlayed in white.

  • A deck of oracle cards titled "Divine Intuition Oracle" by Belinda Grace, illustrated by Ashley Munson, with cards featuring mystical and animal themes, including a tiger on one card labeled "Thirty-Six Wild Animals" and another card labeled "Fourteen" with clouds and a rainbow.

  • A person playing golf on a course with trees and power lines in the background, with overlay text that reads 'Golfy' and 'GOLFY'.

  • Close-up of vintage turntable with Hi Bucky Handmade logo overlayed in the center.

explore our portfolio
Open dotted notebook with handwritten words and drawings, next to white keyboard on a desk, with part of a person’s leg visible.

My design process from start to finish…

  • It's important to us that I understand your vision. In the realign stage, I will ask questions, mood board, and get your approval for the overall design direction. This stage is the most collaborative phase, so we can be on the same page for next steps.

  • Based off the realignment of your vision, I will use the mood board, questionnaire and approved creative direction to sketch, render and mockup your project. You will receive a PDF showcasing your branding, packaging or illustrations in a few weeks (timeline varies for each project).

    When I receive your feedback, I will revise and apply any needed changes on the designs within the project scope.

  • Once all necessary revisions are made and the designs are approved, the final files will be prepped and exported. I will share a folder with you via google drive that will have all of your organized files ready for immediate use.

    In addition, you will receive a 'final files' review sheet to explain each file type and what they should be used for. I will also send you a review video, walking you through the final design.

Orange star-shaped object with five points.

FAQs

  • Let’s jump on a call! Even if you’re not sure what you need or don’t understand our services completely, I’m always happy to walk you through our offerings and brainstorm how I can help you in your business.

  • Every project is different. From your project start date, we could be looking at 2-8 weeks depending on the project scope and final deliverables.

  • 50% of your project total is due upfront before I begin the design process. The remaining payments are due in 1-3 installments throughout the duration of the project. All payments are due in full before the final files are delivered.

  • My projects consist of 3 phases. Launch and brainstorm, design and development, revise and finalize. Throughout the project I may send you videos walking through the design or jump on a call to discuss anything to keep you in the loop on how everything is coming along. I am very communicative and want you to feel up to date every step of the way!

  • Yes! I have a consistent project schedule, so booking with me ahead of time is always recommended. You can book as early as 6 months out. 50% of the project total is required to lock in your start date.

  • My price points reflect the time and effort that it takes to properly execute high-quality work, but I am happy to scale back the scope of work to modify the price within reason to fit your budget.

A stack of three copies of the book titled "Six-Figure Freelance Writer" by Amy Suto, placed in front of a larger, standing copy of the same book, on a light-colored surface with a brown curtain backdrop.

Ready to let me take the creative lead?

Let’s make stars align.